My Response to Brandt Krueger's Blog Article Entitled On Sponsorship- Initial reflections from ECTC11 and the ensuing comments.
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@CameronToth
linking Facebook to Name-Badge |
SPONSORSHIP – Sometimes sponsors join a cause or event because they want press and increased business. Sometimes sponsors make a donation to a cause or event because they believe in what the event producers are trying to do.
TECH – The tech on Event Camp Twin Cities 2011 was simply amazing. Check out a few of the tech innovations that worked:
- RFID (Radio Frequency Identification) FACEBOOK TAGGED NAME BADGES – These were used to “LIKE” Sponsored areas on site.
- GAME DYNAMICS: Encouraged “Sponsor Named Teams” to create or locate social media profiles and also create different multi-media presentations. Very hands on and participant driven. There were pieces that any event could use to its advantage.
- VIDEO: From high end webcast to pre-recorded challenge videos – videos were really executed very well for a low cost event. We are continually reminded that video is the future. Sam and Ray pushed us closer to that future.