3 Strategies to Measure Social Media ROI for your Event

ROI = Return On Investment

ROI is a financial term. You can count page clicks until the cows come home but it might never mean that your time and investment have provided financial “return on investment”. What are three ways to measure financial impact? How do we turn front-end investment into long-term profit?

Link to article on Engage 365

Thank you Jenise Fryatt for inviting me to write for Engage 365.

I would love to hear your comments, additions or issues with ROI. Feel free to start a conversation on Engage365 or leave a comment here.